Our vision is to be the leading and sustainable business supporting a step change in the delivery of affordable homes and the creation of thriving communities.


Our mission is to work with families, our partners and stakeholders to pioneer an innovative pathway to home ownership addressing the nation’s housing need.


Integrity – We behave with integrity and earn the trust of our customers, partners and stakeholders by delivering on our promises and upholding our moral and ethical obligations.

Social responsibility – We act for the benefit of families, our partners and stakeholders in the society in which we operate to create long-term sustainable communities by making home ownership affordable.

Innovative – By embracing fresh thinking and alternative approaches we provide new options for home ownership and solutions to the nation’s housing crisis.

Ambitious – We strive to achieve success for our business and be ambitious in our objectives to grow and develop.

Committed partner – Partnership working underpins all that we do; understanding the requirements of families, our partners and stakeholders, and meeting their aspirations to deliver projects of which we can all be proud.