About Us

Our Culture and values

We are a rare business where purpose is truly built into both our operating model and our investment case.

  • Vision

    We want to be the UK’s leading provider of services that overcome the barriers that prevent working people from accessing desirable, affordable homes and to drive a step change in delivery to help create attractive, thriving, diverse communities.

  • For the long term

    Sustainability runs through everything we do from our business model to the homes we help people buy.

    Our rent-to-buy model allows working people to create homes where they want to live and bring up their children, helping to nurture stable communities for the long term. It also frees up social housing that can be reallocated to those in greater need.

    Local is key to our success. Our local teams have the right knowledge to help local people get on the property ladder.

    We only work with carefully chosen partners after a stringent vetting process to ensure that our affordable homes are desirable, efficient, modern, safe from flood and built to high standards.

  • Values

    Our five key values underscore our approach and execution:

    Integrity – We earn the trust of our customers, partners and stakeholders by keeping our promises and upholding our moral and ethical obligations.

    Social responsibility – We embrace fresh thinking and alternative approaches to home ownership, creating long-term, sustainable solutions to the nation’s housing crisis.

    Innovative – By embracing fresh thinking and alternative approaches we provide new options for home ownership and solutions to the nation’s housing crisis.

    Ambitious – We strive for success in our business and aim to grow and develop nationwide with Rentplus homes on every new development in every county across England and Wales.

    Partnerships – Underpinning our business are our partners. We work hard to understand their needs be they families, housing associations, builders, local authorities, landowners or investors so we can deliver homes that make us all proud.

Back to top

This site uses cookies to improve your experience.

We use cookies to personalise content and to analyse our traffic. We also share information about your use of our site with our analytics partners. View our cookies page.

Cookie Preferences

  • How much does a website cost?


    These cookies allow the website to remember choices you make and provide enhanced, more personal features. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

  • Optional cookies

    We'd like to set Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. For more information on how these cookies work please see our cookies policy. The cookies collect information in an anonymous form.